Three drawbacks to bulk rate usage
In regard to the question about your chances for success, perhaps we should define what YOU mean by success. If you’re dreaming of $250,000 estates with servants, you are bucking the odds. It is true that last year over 5,000 more people became millionaires. Some of them either directly or indirectly through self-publishing specialized information. But consider there are over 220 million people in the U.S. If only 3% (a very conservative estimate) of these people are engaged in any form of self-employment, that’s a total of over six million persons shooting at that millionaire status.
But there are three drawbacks to bulk rate usage. First, you must mail a minimum of 200 pieces and each one must contain identical inserts. At least as far as weight goes. The copy can be different, but the size and weight of paper must be the same. The second drawback is the requirement to sort and bundle your bulk rate mail according to its destination. This sorting and tying into bundles takes time. The third negative factor about bulk rate is delivery time. Bulk rate is very slow, generally weakling — it may take 2 to 4 weeks to arrive across the U.S. In addition, although the P. O. denies it V– nearly every bulk mailer can tell you of an entire keyed mailing that brought no response — presumably because it never did reach the prospects. But such happenings are not commonplace and if 99 out of 100 mailings reach their destination within 4 weeks, bulk rate is still a very economical tool.
Ask your Post Office for some booklets on bulk rate and other classes of mail. There are a number of factors that could be involved, including your definition of “failed.” Sane people become discouraged and quit at the first setback. They haven’t failed because they haven’t really tried. Many others fail because of a lack of basic knowledge of the methods and procedures, such as we’ve given you in this manual. Still others quit when they find that instant riches are not just around the corner. These people may even abandon a profitable project — simply bemuse they are hunting “the big one” that will make them rich. Probably most beginners fail because they haven’t been forewarned (or choose to ignore the warning) of the pitfalls — They bet their all on an untested idea, or lose many dollars by selecting the wrong advertising media. Once thus burned, only an exceptionally strong personality would continue.
Look for a new idea, and begin again. Don’t whip a dead horse. It’s possible that the public needs what you have, but they’ve indicated that they don’t want it. Dr. Ernest Ditcher, President of Motivation Rehear, says: “Before any man will buy anything, he must convince himself that the product or service fits his image.” Perhaps your folio is ahead of its time — at any rate, shelve it for the time being, and begin again,BEFORE you lose your shirt trying to prove a point.
So the odds of becoming a millionaire in any endeavor are 6,000,000 to 5,000 or: 1,200 to l! The odds of amassing a lesser (but still large) amount of wealth are better, but still long. So if your concept of success it wrapped around the word millionaire — you’ve a rough road ahead.